《安克充电》逐帧结合MG动画——安戈力文化

—Client / 出品方
Anker安克

—Project name & type/项目名称&类型
《安克充电》逐帧结合MG动画

—Poduction House / 制作方
UGLY/安戈力

—Production Date/产出时间
2025年9月30日

—Production cycle / 制作周期
67 days

1. BACKGROUND PROJECT

In an age of information overload, how can we make a story about charging technology feel warm, engaging, and even poetic? Anker, together with Angle Culture Media, offers a surprisingly romantic answer through their MG animated film, Anker Charging.

在信息过载的今天，如何让一场关于充电技术的讲述，变得温暖、有趣，甚至带着几分诗意？Anker 和安戈力用一部名为《安克充电》的动画，给出了一个近乎浪漫的答案。

2. STORYBOARD

One electron eagerly wants to “hit the road” and power a device, while another lounges lazily on a sofa, saying it’s waiting for a mission that “actually matters.” It doesn’t want to be just another random, anonymous charge. This perfectly mirrors the evolving expectations of users today—we are no longer satisfied with chargers that simply work; we crave chargers that understand us. And so, the protagonist of our story—Anker’s GaNPrime™ 2.0 all-system charging technology—quietly makes its entrance through this character-filled dialogue.

一个电子急切地想要“上路”供电，另一个却慵懒地躺在沙发上，说它在等一个“真正有意义”的任务。它不愿只是成为一次随机的、模糊的电荷。这像极了当下用户对充电体验的潜在期待——我们不再满足于“能充”，而是渴望“懂我”的充电。于是，故事的主角——Anker 的 GaNPrime™ 2.0 全系统充电技术，在这番充满个性的对话中，悄然登场。

How do you explain the marvel of multi-device smart charging to an everyday audience? The video chooses a wonderfully clever metaphor: the charger as a faucet, electricity as the water flow, and your laptop, tablet, and phone as three buckets of different sizes.

如何向普通人解释多设备智能充电的奥妙？视频选择了一个无比精妙的意象：把充电器比作水龙头，电力是水流，而你的笔记本电脑、平板和手机，则是三个大小不一的水桶。

The animation sequentially presents three scenarios: a single faucet can only fill one bucket at a time; a basic multi-port charger delivers a rigid, uniform flow that overfills the small bucket while leaving the large one half-empty; but Anker’s PowerIQ™ 5.0 acts like an intelligent butler, accurately sensing the capacity of each bucket and dynamically adjusting the three streams, filling them all perfectly and simultaneously. There are no dry specifications, no obscure jargon. A common charging dilemma for multi-device users is elegantly resolved in this dance of water and buckets. The beauty of the “faucet and buckets” metaphor lies in how it taps into our shared, everyday experience. Visually, the stark contrast between the “rigid flow” of ordinary chargers and the “dynamic adjustment” of Anker’s PowerIQ™ is instantly understandable—no technical background required. Anyone who has used a faucet understands the importance of properly distributing water. Transforming a complex power distribution challenge into such an intuitive visual is the pinnacle of effective tech communication.

画面依次呈现了三种场景：单一水龙头只能灌满一个桶；普通的多口水龙头水流僵直，小桶满溢，大桶却半空；而 Anker 的 PowerIQ™ 5.0 技术，则像一个智慧的管家，能精准感知每个水桶的容量，动态调节三股水流，让它们同时被恰到好处地注满。没有生硬的参数，没有晦涩的术语，一个困扰多设备用户的充电难题，就在这水流与桶的舞蹈中，被优雅地化解。“水龙头与水桶”的比喻之所以动人，是因为它触动了我们共同的生活经验。在视觉化呈现中，普通多口充电器的“水流僵直”与Anker PowerIQ™的“动态调节”形成鲜明对比。这种对比不需要任何技术背景就能理解——每个人都见过水龙头，都知道合理分配水流的重要性。将复杂的功率分配问题，转化为如此直观的画面。

3. CHARACTER SETTING

The entire animation builds a complete visual language: spheres represent core technologies, lines symbolize energy flow, and frames define different scenes and states. These elements aren’t just arbitrary decorations; they form a coherent symbolic system that makes abstract concepts tangible and relatable. Transitions where electrons zip through television screens or glide along guiding lines aren’t just visual fun—they echo the core theme of “electron travel.” When a little electron tosses the GaNPrime sphere upward, or when we seamlessly glide between power banks, thermometers, and clocks, we experience not just the transfer of information, but the very sensation of energy in motion.

整个动画构建了一套完整的视觉符号系统：圆球代表技术核心，线条象征能量流动，方框界定不同的场景与状态。这些元素不是随意的装饰，而是构成了一整套视觉语言，让抽象概念变得可触可感。从电视机中穿越，随引导线滑行，这些转场设计不仅仅是视觉上的趣味，更暗合了“电子穿梭”的主题。当小电子把GaNPrime圆球甩向上角，当我们跟随镜头在充电宝、温度计、时钟之间流畅切换，我们体验到的不仅是信息的传递，更是能量的流动感。

The cinematography is meticulously crafted. From the lively close-ups of the electrons at the start, to the confident use of medium and long shots during technical explanations, and the clever “motion-driven” transitions—like traveling through a TV screen or sliding into the next scene along a guiding line—the visual flow and narrative rhythm are in perfect sync.

整部影片的镜头语言极为考究。从开场小电子特写镜头的活泼，到展示技术原理时中远景的从容调度，再到场景切换时巧妙的“动势转场”——比如从电视机画面中穿行，或是随一条引导线滑入下一个场景——视觉的流动与叙事的节奏完美契合。

4. CAMERA VOICE DESIGN

It uses centered, symmetrical compositions to highlight technological precision, while slightly low-angle shots lend our tiny electron protagonists a hint of heroic purpose. And when, in the film’s closing moments, the sphere bearing the GaNPrime logo journeys endlessly through vast space, it ceases to be a simple logo. It transforms into a visual symbol of exploration and innovation, representing Anker’s relentless push against the boundaries of technology. This visual coherence corresponds perfectly to the product philosophy Anker aims to convey: a seamless, intelligent, and natural charging experience. Here, form and content achieve a harmonious unity.

用中心的、对称的构图凸显科技的严谨，又用微仰的视角为这些小电子赋予了几分英雄式的使命感。当影片尾声，那个带着 GaNPrime 标志的圆球在浩瀚空间中不断向前穿梭时，它不再是一个简单的Logo，而化身为探索与创新的视觉符号，象征着Anker对技术边界的持续突破。这种视觉上的连贯性，恰恰对应了Anker想要传达的产品理念——无缝、智能、自然的充电体验。形式与内容在这里达成了完美的统一。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—PRODUCTION /制片
ENXIN CHEN
—SCRIPTWRITER /编剧&策划
XIN CHEN
—STORYBOARD /分镜
XIN CHEN
—DRAFT /草图
XIXIJIANG
—ILLUSTRATOR /场景师
ZHUZI / WANTING LI
—ANIMATOR /动画师
SHIGUO WANG / QIAN HUANG
BOQIANG ZHAO
—SOUND&MIX /音效/混录/录音
SHGUO WANG / YUEXI ZHAN
—MUSIC /选曲
ENXIN CHEN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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