《九阳豆浆》MG动画——安戈力文化

—Client / 出品方
九阳

—Project name & type/项目名称&类型
《九阳豆浆》MG动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2022年10月20日

—Production cycle / 制作周期
30 days

1. BACKGROUND PROJECT

Joyoung soybean milk, as a leading brand in China’s bean drink industry, has always been committed to promoting healthy and delicious bean drink and bean food culture. In order to further expand the market influence and show the innovation and professionalism of its commercial bean drink and bean food solutions, Jiuyang soybean milk decided to make a vivid and interesting promotional video. The video will highlight Jiuyang soybean milk’s cooperation with many excellent partners to build a national service network, and emphasize its responsibility and responsibility as the vice president unit of the Chinese Association for Student Nutrition and Health Promotion. At the same time, as one of the initiators of Jiuyang Public Welfare Foundation, Jiuyang soybean milk is actively engaged in public welfare undertakings, wholeheartedly allowing more people to enjoy the healthy taste of beans, and jointly building a beautiful vision of “a healthy world with beans and beans”.

九阳豆浆，作为中国豆饮行业的领军品牌，始终致力于推广健康美味的豆饮豆食文化。为进一步扩大市场影响力，展现其商用豆饮豆食解决方案的创新与专业性，九阳豆浆决定制作一部生动有趣的宣传视频。该视频将突出九阳豆浆携手众多优秀伙伴，构建全国服务网络，并强调其作为中国学生营养与健康促进会副会长单位的责任与担当。同时，作为九阳公益基金会的发起人之一，九阳豆浆积极投身公益事业，全心全意让更多人享受到豆之健康美味，共同构建“豆饮豆食，健康世界”的美好愿景。

2. STORYBOARD

How to attract the attention of the target audience in a short time and clearly convey the core advantages of Jiuyang soybean milk commercial solution is the key to this MG animation design. MG animation, with its smooth lines, rich colors, and dynamic visual effects, can capture the audience’s attention in a short period of time and effectively convey information. The video will unfold in a relaxed and happy rhythm, and show the whole process of Jiuyang soybean milk from raw material selection, production process to terminal service through a vivid story, highlighting its healthy, delicious and convenient characteristics.

如何在短时间内吸引目标受众的注意，并清晰传达九阳豆浆商用解决方案的核心优势，是本次MG动画设计的关键。MG动画以其流畅的线条、丰富的色彩和动态的视觉效果，能够在短时间内抓住观众眼球，有效传递信息。视频将以轻松愉快的节奏展开，通过生动的故事情节，展现九阳豆浆从原料选择、生产工艺到终端服务的全过程，突出其健康、美味、便捷的特点。

The history of soybean cultivation in China is about four to five thousand years, and soybean is also one of the most suitable healthy diets for the East. Soybean milk is rich in nutrition and is a traditional Chinese drink. More than 2000 years ago, Liu An, the filial son of the Western Han Dynasty, invented soybean milk to recuperate sick mothers. Since then, soybean milk has become popular among the people.

中国种植大豆的历史约四五千年，大豆也是最适合东方的健康膳食之一。豆浆营养丰富，是中华传统饮品，2000多年前，西汉大孝子淮南王刘安发明了豆浆，为病母疗养，豆浆自此在民间流行开来。

豆浆好喝，制作不易。1994年，九阳创始人王旭宁先生发明了家用豆浆机，从此，做豆浆不再费时费力，九阳也因此成为豆浆机的代名词。2005年，九阳发明商用豆浆机，成立九阳豆业，助力餐饮。2012年，推出精磨坊“好机好料好豆浆”解决方案，采用的机料配合模式尤其适合连锁餐饮的需求。

Soybean milk is delicious and hard to make. In 1994, Mr. Wang Xuning, the founder of Jiuyang, invented the household soybean milk machine. Since then, soybean milk production has not taken much time and effort, and Jiuyang has become a synonym for soybean milk machine. In 2005, Jiuyang invented a commercial soybean milk machine and established Jiuyang Bean Industry to help catering. In 2012, the company launched the solution of “Good Machine, Good Material and Good soybean milk” for the precision mill, and the machine material matching mode adopted is particularly suitable for the needs of chain catering.

九阳精磨坊可实现19秒一杯好豆浆，自动制浆，清洗，广泛适用于早快餐、团餐、便利店等场景。采用轴流磨和防堵料盒专利技术使豆浆均质乳化，营养香浓。更搭载了物联网远程管控，让连锁经营更省心。陆续推出了两仓机，三仓机、冷热机、食堂机、自助售卖机等机型满足不同场景。

Using natural materials and restoring nature. Jiuyang soybean milk strictly selects Northeast non genetically modified soybeans. After fine screening, baking and roasting, peeling and de budding, enzyme inactivation, rough grinding and fine grinding, centrifugal deslagging, UHT sterilization and other 15 processes, it extracts soybean juice and retains natural nutrition. Using pure water from space purification technology for pulping, freshly made on site, with a fragrant taste upon entry. Jiuyang soybean milk special paper cup, food grade material, and national QS authority certification are used to make every mouth of Jiuyang soybean milk safe and secure. In order to let astronauts drink soybean milk in space, Jiuyang Soybean Industry has spent five years developing space soybean milk according to the needs of the national manned space mission. At 20:55 on May 29, 2021, the first batch of “space soybean milk” in history “entered” the Chinese space station with the Tianzhou-2, providing healthy supplies for astronauts’ space life.

取材天然，还原天然。九阳豆浆严选东北非转基因大豆，经过精筛细选，烘烤焙香，脱皮去芽，灭酶失活，粗磨精磨，离心去渣、UHT灭菌等15道工艺，萃取大豆原汁美味，保留天然营养。使用源自太空净水科技纯净水制浆，现场新鲜制作，入口生香。采用九阳豆浆专用纸杯，食品级材质，获国家QS权威认证，让每一口九阳豆浆都安全放心。为了让航天员在太空能喝到豆浆，九阳豆业根据国家载人航天任务需要，历时5年研发了太空豆浆。2021年5月29日20时55分，历史上第一批“太空豆浆”随天舟二号一道 “驶入”中国空间站，为航天员太空生活提供健康补给。

Colorful flavors to satisfy your discerning taste buds. Jiuyang soybean milk not only has classic mellow flavor, red dates and longans, oats and barley, mung bean and lily, walnut and peanut soybean milk series. There are also plenty of healthy drinks, such as grain drinks, fruit drinks, milk drinks, coffee, soup porridge, bean milk, etc., to meet the tastes of young people and promote new products every season.

口味缤纷，满足你挑剔的味蕾。九阳豆浆不仅有经典醇香、红枣桂圆、燕麦薏仁、绿豆百合、核桃花生等豆浆系列。还有谷饮、果饮、乳饮、咖啡、汤粥、豆益乳等丰富健康饮品，满足年轻人群口味，每季推新。

It also launched the Jiuyang tofu pudding solution. It also adopts the production method of combining machine and materials. It only needs one button standard operation and intelligent program to make a pot of delicious tofu pudding, which can be matched with various sauces to achieve the colorful taste of hot tofu pudding, sweet tofu pudding, salty tofu pudding, etc.

还推出了九阳豆花解决方案。同样采用机料结合的出品方式，只需一键标准操作，智能程序制作一锅美味豆花，可搭配各类酱料实现辣豆花，甜豆花，咸豆花等缤纷口味。

For group meal scenarios, we have launched an efficient canteen machine that integrates pulp making, filling, sealing, and cup dispensing. It has a shelf life of 600 cups and is available for immediate production, sale, and packaging. It is a standard configuration for a thousand cup canteen; Introducing the HEYTEA Lactic Acid Bacteria Solution for Summer Ice Drinks. The dedicated ice drink machine can achieve cooling at 8-15 ℃, paired with 72h deep fermentation lactic acid bacteria, healthy and refreshing, and is the first choice for cutting-edge technology; Introducing a bean coffee machine solution for convenience stores. One machine solution for freshly ground coffee and soybean milk drinks, touch-screen operation and mobile payment, to meet the needs of store floor efficiency; For scenarios such as food delivery, we have launched original ground soy milk with clean and additive free ingredients, which is safe, reliable, and delicious; In addition, Jiuyang Original Mill’s soybean milk solution provides more choices for enterprises and institutions’ canteens and health restaurants, equipped with 5L, 10L, 11L, 17L, 20L, 21L, 22L, 30L, 45L, 60L and other models; Integrating the above, we launched a franchise store of Hizzy Campus Bean Bar, a bean drink and bean food product such as soybean milk, tofu pudding, soybean milk tea, and soybean ice cream, to provide students with a six meal soybean nutrition program.

针对团餐场景，推出高效食堂机，集制浆，灌装，封口，出杯为一体，时效600杯，现制现售现打包，千杯食堂的标配；针对夏季冰饮，推出嗨萃乳酸菌解决方案。专用冰饮机可实现8-15℃制冷，搭配72h深度发酵乳酸菌，健康畅爽，新锐首选；针对便利店，推出豆咖机解决方案。现磨咖啡，豆浆饮品一机解决，触屏式操作，移动支付，最大满足门店坪效需求；针对配餐外卖等场景，推出原磨醇豆奶，配料干净无添加，安全放心美味；此外，九阳原磨坊好机好豆好水好豆浆解决方案还为企事业食堂和健康餐厅提供了更多的选择，配备5L、10L、11L、17L、20L、21L、22L、30L、45L、60L等多种机型；集成以上，推出了嗨萃校园豆吧专营店，豆浆、豆花、豆乳茶、大豆冰激淋等豆饮豆食产品，为学生提供一日六餐大豆营养方案。

Joyoung soybean milk cooperates with many excellent partners and has a service network all over the country. It is the vice president unit of the Chinese Association for Student Nutrition and Health Promotion. As one of the initiators of the Jiuyang Public Welfare Foundation, actively supporting public welfare undertakings. Wholeheartedly allowing more people to enjoy the healthy and delicious taste of beans, bean drinking and bean eating, a healthy world.

九阳豆浆携手众多优秀伙伴合作，服务网络遍布全国，是中国学生营养与健康促进会副会长单位。作为九阳公益基金会发起人之一，积极助力公益事业。全心全意让更多人享受到豆之健康美味，豆饮豆食，健康世界。

3. CHARACTER SETTING

The animation first highlighted the core technology of Jiuyang soybean milk – the wonderful moment in the production process of the high-efficient soybean milk machine. It was accompanied by a copy: “From selected soybeans to a cup of fragrant soybean milk, just one click is needed.” Next, the video introduced how Jiuyang soybean milk served different scenes, such as the school canteen, catering chain, office tea room, and so on. Each scene was equipped with corresponding copy instructions, such as: “In school, Jiuyang soybean milk is a good partner for children’s healthy growth.”, “In restaurants, Jiuyang soybean milk is a healthy choice for customers.”

动画首先突出展示了九阳豆浆的核心技术——高效能豆浆机制作过程中的精彩瞬间，配以文案：“从精选大豆到一杯香浓豆浆，只需轻轻一键。”接下来，视频依次介绍了九阳豆浆如何服务于学校食堂、餐饮连锁、办公室茶水间等不同场景，每个场景都配有相应的文案说明，如：“在学校，九阳豆浆是孩子们健康成长的好伙伴。”、“在餐厅，九阳豆浆是顾客喜爱的健康选择。”

4. CAMERA VOICE DESIGN

When revealing various application scenarios, create a comfortable and pleasant viewing experience through soft transition effects and warm background music. In particular, when introducing different use scenarios, relaxed and pleasant sound effects were used to enhance interaction, so that the audience could feel the warmth and care brought by Jiuyang soybean milk.

在揭示各个应用场景时，通过柔和的过渡效果和温馨的背景音乐，营造出舒适愉悦的观看体验。特别是在介绍不同的使用场景时，采用了轻松愉快的音效来增强互动性，让观众感受到九阳豆浆带来的温暖与关怀。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—STORYBOARD /分镜
WENLING CAI
—ORIGINALPAINTER /原画师
YIBING LIN
—SCENE TEACHER /场景师
YUN WANG/SIMIN GAO/ LIZI/XIAOJING MENG
—DIRECTOR /导演
SHUIZHI YIN
—PRODUCTION /制片
YAOZHOU YU
—ANIMATOR /动画师
JIAXU WANG/SHENGUO WANG
MINHUI ZHOU/YINDAN LIU/LUJIE LI
—SYNTHESIS /合成
MINHUI ZHOU

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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