—Client / 出品方
—Project name & type/项目名称&类型
—Production House / 制作方
—Production cycle / 制作周期
1. BACKGROUND PROJECT
Electricity is a necessity in our daily life, without it, nowhere can be used. Companies can’t go to work, factories can’t function, and every aspect of daily life can be limited. No, UGLY joins hands with Lide Group to solve the user’s difficult electricity problem in one-stop, not only saving you money, but also helping you worry.
The designer positioned the element design in the hand-painted style, the characters are simple, intuitive and three-dimensional, the scene architecture is three-dimensional and visualized, and the operation of the mobile phone applet is visualized. This series of collocations make the animation effect the best. At the same time, the color scheme of the entire animation is dominated by blue with a strong sense of technology, with green and orange as embellishments, and the colors are rich and not monotonous.
The opening introduces a time-lapse animation of building construction. A person stands on the side of the road and looks at the building. The character touches the back of his head with a puzzled look. . Entering the business hall, the customer service explained one by one with the process sheet, garbled characters appeared on the character’s head, and the screen transitioned to the exterior scene. Outside the door of the business hall, someone was handling the business. do not know. A few business cards floated out of the screen, pulled back, and the protagonist was communicating with the person on the business card. The protagonist looked left and right, and touched the back of his head. The characters are flipping through the address book and are very confused. There are several workers installing electrical boxes outdoors. The back of the protagonist looks at them and sighs at the same time. Time passes, the sun and the moon rotate, and the characters gradually become depressed.
The company on the left can see through the glass that the employees are busy working, and the company on the right sees no one through the glass. In the mobile phone is the interface of the power engineering construction platform. Click the finger, and the camera follows the corresponding scene. The screen is zoomed out to the mobile phone, the camera continues to be pulled back, and the character likes. Lines fly out from the mobile phone on the camera, and the ball jumps out of the screen. The camera follows the beating path of the ball, and the customer service, project manager, designer, financial staff, and engineer appear in sequence. The characters above are all shrunk down and put into the mobile phone of the protagonist of this mirror, indicating a one-stop process in the mobile phone. On the left is the enlarged mobile phone screen, which is clicking on your needs, and then enters the valuation interface after confirmation.
3. CHARACTER SETTING
In the design, the characters such as the protagonist, customer service, designer, engineer, etc., are identified through simple and clear elements. When displaying the functions of the applet, use data, tables, line charts, etc. to display, so that users can intuitively understand the whole process of operation.
4. CAMERA VOICE DESIGN
The animation starts with the characters’ troubles about electricity management. A series of procedures in the early stage left the characters confused. Time passed. Other companies have started work normally, but they are very troubled because they can’t use electricity for a long time. Then, with the power mini program of Lide Group, one-stop solution to the troubles, you can check the project progress in real time with your mobile phone, saving time, effort and worry.
Character line draft and color display contrast effect
The protagonist is constantly running around in various business halls, looking for social intermediaries to reduce the burden of electricity, but also worried that the price is not transparent and the quality is not guaranteed. Looking for the design, looking for the construction, staring at the civil engineering, running the site, after the busy work, the factory has been unable to use electricity for a long time.
The line drawing shows the effect separately
Comparison of line draft and scene display
5. SPECIAL EFFECTS
6. SPECIAL EFFECTS
7. ON SITE
8. HD WALLPAPERS
—SPLIT MIRROR /分镜
—ORIGINAL PAINTER /原画师
—MIDDLE PICTURE /中间画
—SCENE TEACHER /场景师
—COLOR SETTING /色定
—SPECIAL EFFECT /特效师
M PENG WANG
WEIDONG ZHA M
9. UGLY INTRODUCTION
UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month安戈力运用AE。
Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.
+ 86 15060780280
+ 86 15060780280
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