《李宁越影》三维建模——安戈力文化

—Client / 出品方
李宁

—Project name & type/项目名称&类型
《李宁越影6Pro》三维鞋型建模

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2026年5月21日

—Production cycle / 制作周期
8 days

1. BACKGROUND PROJECT

Li-Ning’s Yueying 6 Pro campaign used the idea of “making shoes like making noodles” to translate running feel into a more tangible visual language. In the offline “Li-Ning Jindao Noodle Restaurant” space, the shoe was not only shown as a retail product, but also enlarged into a spatial installation that visitors could recognize from a distance. UGLY’s role focused on 3D shoe modelling for the new product. The task required the model to preserve the proportions, layered sole structure, upper texture, heel details and orange-yellow colour transition of the Yueying 6 Pro, so the product could remain convincing when it moved from normal scale to an oversized display context.

李宁越影6 Pro 的传播以“做鞋如做面”为概念，把跑步脚感转化为更具触感的视觉语言。在线下“李宁劲道面馆”空间中，鞋款不只是以零售产品的方式出现，也被放大为可被远距离识别的空间装置。UGLY在本次项目中的工作重点是围绕新品完成三维鞋型建模。模型需要准确保留越影6 Pro 的比例、鞋底层次、鞋面纹理、后跟细节与橙黄色彩过渡，使产品从常规尺度进入超大展示语境后，依然具备可信的结构与材质表现。

2. STORYBOARD

The modelling process can be read as a visual reconstruction of the shoe’s product story. It begins with the overall silhouette: the lifted forefoot, thick midsole and rear structure first establish the Yueying 6 Pro’s running identity. The work then moves into surface divisions, sole layers, fabric density and branded graphic details, allowing each functional area to stay clear under close viewing. Colour and material are introduced as the next layer of communication, with the warm orange and yellow gradient strengthening the connection between the product and the campaign’s energetic, “springy” running feel. The final model supports both detailed inspection and large-scale presentation, giving the offline display a precise product anchor.

建模过程本身可以被理解为一次对鞋款产品故事的视觉重构。项目首先从整体轮廓开始，通过上翘前掌、厚底中底和后跟结构建立越影6 Pro 的跑鞋识别。随后进入表面分区、鞋底层次、织物密度与品牌图形细节的整理，让每一个功能区域在近距离观看时都保持清晰。色彩与材质则作为下一层信息被加入，橙黄渐变强化了产品与“劲道”、回弹、速度感之间的关联。最终模型既服务于细节检查，也服务于大尺度展示，为线下空间提供准确的产品视觉锚点。

3. CHARACTER SETTING

In this project, the shoe itself functions as the main character. Its character is built through structure rather than facial expression: the thick sole gives it volume and stability, the curved profile suggests forward motion, and the layered sidewall creates a clear sense of cushioning and rebound. The upper needs to feel lighter than the sole, so fabric texture and surface tension become important modelling cues. The heel area carries graphic information and product identity, while the orange-yellow midsole becomes the most recognizable visual signal when the model is enlarged. By balancing product accuracy with display readability, the model allows a technical running shoe to become a spatial character inside the campaign environment.

在这个项目中，鞋款本身就是最核心的“角色”。它的性格不是通过表情建立，而是通过结构生成：厚底提供体量与稳定感，弧形侧轮廓暗示向前运动，分层中底则建立缓震与回弹的视觉感受。鞋面需要比鞋底更轻，因此织物纹理和表面张力成为重要的建模线索。后跟区域承载图形信息与产品识别，橙黄中底则在模型被放大后成为最醒目的视觉信号。通过在产品准确性和展示可读性之间取得平衡，模型让一只专业跑鞋转化为空间传播中的视觉角色。

【素材来源：https://www.onsiteclub.com/case/LINING-JINDAO-NOODLES-RESTAURANT-POPUP-BJ-2026-6-1】

4. CAMERA VOICE DESIGN

Although this assignment was centred on modelling rather than a finished film, the model still needed to be prepared for multiple viewing distances and camera angles. Front, rear, side and three-quarter views each reveal different information: the rear view checks heel width and graphic placement, the side view clarifies sole layering and colour gradient, and the low angle strengthens the sense of thickness and scale. In an oversized offline display, these viewing conditions become especially important, because small proportional errors or unclear edges can be amplified by the installation scale.

虽然本次工作重点是建模，而不是完整成片制作，但模型仍然需要面对不同观看距离和镜头角度。正面、后视、侧面与四分之三视角分别承担不同信息：后视用于检查鞋跟宽度与图形位置，侧视用于呈现鞋底层次和色彩渐变，低角度则强化厚度与尺度感。在线下超大鞋型展示中，这些观看条件尤其关键，因为细小的比例误差或边缘不清晰都会被装置尺度进一步放大。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The material design needed to hold together product realism and campaign energy. Softer fabric surfaces, denser sole texture, subtle edge bevels and colour transitions help the model avoid looking like a flat promotional object. The orange and yellow system provides warmth and impact, while the grey-white upper keeps the product visually breathable. For a large-scale display, this contrast makes the shoe identifiable without relying only on text or logo placement. The final result gives the campaign a model that can carry both technical product information and a strong offline visual presence.

材质设计需要同时兼顾产品真实感和传播能量。更柔和的织物表面、更密集的鞋底纹理、适度的边缘倒角与色彩过渡，让模型避免成为扁平的宣传物。橙黄色系统提供温度与冲击力，灰白鞋面则保持产品的视觉透气感。对于大尺度展示而言，这种对比让鞋型不必完全依赖文字或Logo也能被快速识别。最终模型为项目提供了一个既能承载产品技术信息，又具备线下空间存在感的核心视觉资产。

The line drawing shows the effect separately

线稿图单独展示效果

【素材来源：https://www.onsiteclub.com/case/LINING-JINDAO-NOODLES-RESTAURANT-POPUP-BJ-2026-6-1】

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—CONCEPTION /元素设计
KANG KELIN
—DIRECTOR /导演
WAN XUETING
—ANIMATOR /动画师
XIAO SHUDAO
—SPECIAL EFFECT /特效师
MAN TU

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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