《洛天依演唱会》实拍结合三维动画——安戈力文化

—Client / 出品方
洛天依

—Project name & type/项目名称&类型
《洛天依演唱会》实拍结合三维动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2025年5月30日

—Production cycle / 制作周期
30 days

1. BACKGROUND PROJECT

As China’s first widely influential virtual singer, Luo Tianyi has become a symbol of China’s digital entertainment culture since her birth in 2012, with her clear voice, distinct Chinese aesthetic, and “close to the heart” virtual personality. She is not only a product of VOCALOID technology, but also carries the emotional projection and cultural identity of Generation Z towards “virtual idols”.

作为中国首个拥有广泛影响力的虚拟歌姬，洛天依自2012年诞生以来，便以清澈的声线、鲜明的国风美学与“贴近人心”的虚拟人格，成为中国数字娱乐文化的标志性符号。她不仅是VOCALOID技术的产物，更承载着Z世代对“虚拟偶像”的情感投射与文化认同。

Luo Tianyi’s growth history is a microcosm of a Chinese virtual idol moving from technological experimentation to popular culture. This warm-up animation is no longer limited to the stage or two-dimensional space, but “materializes” her influence – let Luo Tianyi fly out of the poster and shuttle between the landmarks of the four major cities of Beijing, Shanghai, Guangzhou and Chengdu. This is not only a technological breakthrough (integration of real 3D animation), but also a sublimation of brand value.

洛天依的成长史，是一部中国虚拟偶像从技术实验走向大众文化的缩影。本次预热动画，不再局限于舞台或二次元空间，而是将她的影响力“实体化”——让洛天依从海报中飞出，穿梭于北京、上海、广州、成都四大城市地标之间。这不仅是技术上的突破（实拍+3D动画融合），更是品牌价值的升华。

2. STORYBOARD

In this animation, the rhythm is tight, the structure is clear, and the three-part narrative of “city tour, emotional interaction, climax and falling” is adopted, first of all, from a subjective perspective, Luo Tian follows the poster to “break out of the wall” and establish the basic setting of “virtual character intervention in reality”. Secondly, through Beijing, Shanghai, Guangzhou, and Chengdu as nodes, through the interesting interaction between landmark buildings and Luo Tianyi (such as tickling the Canton Tower and teasing pandas), the memory points and emotional resonance are enhanced. Finally, through the four-city pop-up to strengthen the tour concept, the final version focuses on the concert information and completes the brand message transmission. The overall content has both information density and emotional rhythm, and achieves the triple goal of brand exposure, emotional connection and event notification in a short period of time.

在这次的动画上节奏紧凑，结构清晰，采用“城市巡礼+情感互动+高潮落版”三段式叙事，首先，以主观视角切入，洛天依从海报“破壁而出”，建立“虚拟角色介入现实”的基本设定。其次通过北京、上海、广州、成都为节点，通过地标建筑与洛天依的趣味互动（如挠痒广州塔、逗熊猫），增强记忆点与情感共鸣。最后通过四城快闪强化巡回概念，最终落版聚焦演唱会信息，完成品牌信息传递。整体内容兼具信息密度与情绪节奏，在短时间内完成品牌曝光、情感连接与事件告知三重目标。

3. CHARACTER SETTING

In animation, Luo Tianyi is not only the visual center, but also the emotional carrier. Its image design and action choreography fully reflect the following characteristics: First of all, affinity, through smiles, mouth covers, starry eyes and other expression designs, the distance with the audience is shortened. The second is agility, through the flight trajectory is smooth, the movements are light (such as rotating, waving, tickling), which is in line with the light temperament of the “virtual diva”. The last one is to give it a “warm virtual existence” personality through interaction with buildings and animals (scratching the Canton Tower, luring pandas), breaking the stereotype of “cold AI”.

在动画中，洛天依不仅是视觉中心，更是情感载体。其形象设计与动作编排充分体现以下特质：首先是亲和力，通过微笑、捂嘴笑、星星眼等表情设计，拉近与观众距离。其次是灵动性，通过飞行轨迹流畅，动作轻盈（如旋转、挥手、挠痒），符合“虚拟歌姬”的轻盈气质。最后一个是通过与建筑、动物的互动（挠广州塔、引诱熊猫）赋予其“有温度的虚拟存在”人格，打破“冰冷AI”刻板印象。

4. CAMERA VOICE DESIGN

Based on real city footage, MG style dynamic information bars, icon elements, and 3D modeled Luo Tianyi characters are overlaid to form a visual hierarchy of “reality as the bottom, virtual jumping”. The style continues Luo Tianyi’s consistent fresh Chinese style and technological sense, with smooth lines and natural dynamics, avoiding excessive cartoonish and maintaining a sense of luxury. Continuing the iconic sky blue and white as the main visual colors of Luo Tianyi, to ensure brand recognition. By using urban colors to enhance regional characteristics, Beijing (calm gray tone+golden light effect), Shanghai (modern silver gray+neon blue), Guangzhou (warm orange+green), Chengdu (green bamboo green+Sichuan red), do not disrupt the overall color harmony.

采用实拍城市素材为基础，叠加MG风格的动态信息条、icon元素与三维建模的洛天依角色，形成“现实为底，虚拟跃动”的视觉层次。风格上延续洛天依一贯的清新国风+科技感，线条流畅，动态自然，避免过度卡通化，保持高级感。延续洛天依标志性的天蓝色与白色为主视觉色，确保品牌识别度。通过城市色彩，强化区域特征，北京（沉稳灰调+金色光效）、上海（现代银灰+霓虹蓝）、广州（暖橙+绿意）、成都（青竹绿+蜀红），不破坏整体色调统一。

Use dynamic blur, halo, and particle effects (such as portals, tickling lines, and bamboo leaf transitions) to enhance the “sense of virtuality” in animation. The sound effect concept of “camera shutter sound+flashing white”, combined with “photo transition”, enhances the sense of ceremony of “capturing moments”, which is in line with the emotional appeal of “precious moments” in the concert. And by converting two-dimensional to three-dimensional, the overall visual impact is enhanced, laying the foundation for the theme of “dimensional breakthrough”.

在动画上运用动态模糊、光晕、粒子特效（如传送门、挠痒线条、竹叶转场）增强“虚拟感”。音效设想中“相机快门声+闪光白”，配合“照片转场”，强化“捕捉瞬间”的仪式感，契合演唱会“珍贵时刻”的情感诉求。以及通过二维转三维，增强整体的视觉冲击力强，奠定“次元突破”的主题。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

This 45 second warm-up animation is far more than just an informative video, it is the opening of a brand ceremony. It tells a touching story through visual language: Luo Tianyi is stepping out of data and screens, flying towards the city where we live, preparing to meet every fan in reality.

这部45秒的预热动画，远不止是信息告知视频，而是一次品牌仪式的开启。它用视觉语言讲述了一个动人的故事：洛天依，正从数据与屏幕中走出，飞向我们生活的城市，准备与每一位粉丝在现实中相遇。

She’s not AI, she’s our friend.

她不是AI，是我们的朋友。

This concert is not a performance, it’s a reunion.

这场演唱会，不是演出，是重逢。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
HAIQUAN LU
—STORYBOARD /分镜
XIXI
—CONCEPTION /元素设计
XIXI/GUONA
—DIRECTOR /导演
SHUIZHI YIN
—PRODUCTION /制片
JIANYU LIU
—ANIMATOR /动画师
HE HONG/MINHUI ZHOU
—SPECIAL EFFECT /特效师
HE HONG
—CHECKER /动检师
M
—EDITING /剪辑
HAIQUAN LU
—SYNTHESIS /合成
MINHUI ZHOU

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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