《MCGG缤纷东南亚》实拍+逐帧动画——安戈力

—Client / 出品方
沐瞳科技

—Project name & type/项目名称&类型
《MCGG缤纷东南亚》实拍+逐帧动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2025年2月10日

—Production cycle / 制作周期
40 days

1. BACKGROUND PROJECT

What kind of excitement will arise when the lively atmosphere of Southeast Asia meets the dynamic MG animation? The newly created MV for “Colorful Southeast Asia” by MCGG combines live action and animation in an innovative form, opening up a surprising audio-visual journey for everyone. The creation of the MV for ‘Colorful Southeast Asia’ is based on the brand’s precise grasp of market trends and pursuit of improving the quality of its own content. The brand hopes to break through the limitations of traditional videos and provide viewers with a more fresh and impactful audio-visual experience through the combination of live action and animation, while further expanding the brand’s influence in the field of new media.

当东南亚的热烈风情遇上灵动的MG 动画，会碰撞出怎样的精彩？MCGG 全新打造的《缤纷东南亚》MV，以实拍与动画结合的创新形式，为大家开启一场充满惊喜的视听之旅。此次《缤纷东南亚》MV 的打造，正是品牌基于对市场趋势的精准把握，以及对自身内容品质提升的追求。品牌希望突破传统视频的局限，通过实拍与动画结合的方式，为观众带来更具新鲜感和冲击力的视听体验，同时进一步拓展品牌在新媒体领域的影响力。

2. STORYBOARD

The overall content structure of the MV for ‘Colorful Southeast Asia’ is clear, and the rhythm is well-balanced. The total duration of the video includes 90 seconds of live action and 70 seconds of MG animation, which are interconnected and complementary to each other, jointly constructing a complete narrative line of the “Colorful Southeast Asian Journey”.

《缤纷东南亚》MV 整体内容结构清晰，节奏张弛有度。视频总时长包含实拍 90 秒与 MG 动画 70 秒，两部分内容相互衔接、互为补充，共同构建起完整的 “缤纷东南亚旅程” 叙事线。

The live action section will focus on the urban streetscape, natural scenery, distinctive buildings, and local residents’ living scenes in Southeast Asia, capturing the fireworks and unique charm of Southeast Asia with real lenses, allowing the audience to intuitively feel the freshness and vividness of this land. The MG animation revolves around the core elements of “MAGICCHESS: GO”, presenting the collision of a fantasy chess world and Southeast Asian elements through animation. For example, incorporating Southeast Asian characteristic animals, plants, and cultural symbols into the animation scene adds fun and fantasy colors to the entire journey. In addition, animated characters will interact with real-life scenes, breaking down the barriers between virtual and reality, making the overall content more diverse and enriching. It will also make it easier for the audience to experience immersion and follow the character’s perspective to embark on this colorful journey.

实拍部分会聚焦东南亚的城市街景、自然风光、特色建筑以及当地居民的生活场景等，用真实的镜头捕捉东南亚的烟火气与独特魅力，让观众直观感受这片土地的鲜活与生动。而MG 动画部分则围绕 “MAGICCHESS:GO”（魔法象棋：出发）的核心元素展开，通过动画的形式呈现奇幻的象棋世界与东南亚元素的碰撞，比如将东南亚的特色动植物、文化符号融入动画场景中，为整个旅程增添趣味性与奇幻色彩。此外，动画角色将与实拍场景进行互动，打破虚拟与现实的壁垒，让整体内容更加丰富多元，也让观众更容易产生代入感，跟随角色的视角开启这场缤纷旅程。

In terms of animation effects, the design of characters’ movements will be more dynamic and smooth, such as walking, jumping, playing chess, etc. Through delicate animation processing, the vitality and personality of the characters will be displayed. At the same time, some exaggerated animation effects (such as special effects animations when characters use “magic”) are added to highlight the fantasy theme of “MAGICCHESS: GO”. In some key scenes or details, frame by frame animation is used for production, such as subtle changes in character expressions, movement trajectories of chess pieces, and the process of special effects blooming. Frame by frame animation can accurately control the details of each picture, making the animation effect more delicate and realistic, enhancing the expressiveness of the picture, and bringing the audience a better visual experience.

在动画上角色的动作设计会更加灵动流畅，如行走、跳跃、下棋等动作，通过细腻的动画处理，展现出角色的活力与个性。同时，加入一些夸张的动画效果（如角色使用“魔法” 时的特效动画），凸显 “MAGICCHESS:GO” 的奇幻主题。在一些关键场景或细节部分，采用逐帧动画的制作方式，如角色表情的细微变化、象棋棋子的移动轨迹、特效的绽放过程等。逐帧动画能够精准控制每一个画面的细节，让动画效果更加细腻、逼真，增强画面的表现力，给观众带来更优质的视觉体验。

Adhering closely to the keyword ‘colorful’ in terms of color, a vivid and layered color system is formed. The live action part will fully utilize the rich color resources of Southeast Asia, such as the emerald green of tropical plants, the bright yellow of characteristic buildings, and the deep blue sea water, to create a rich and lively color atmosphere, conveying the vitality and passion of Southeast Asia; The animation part incorporates more vivid and lively color elements based on the actual shooting colors, such as bright pink, orange, purple, etc., which not only echo the colors of the actual shooting part, but also highlight the fantasy sense of the animation. The overall color matching is harmonious and unified, fully reflecting the theme of “Binfan” and highly consistent with the fashionable and diverse tone of MCGG brand.

色彩上紧扣“缤纷” 关键词，形成鲜明且富有层次感的色彩体系。实拍部分将充分利用东南亚地区本身丰富的色彩资源，如热带植物的翠绿、特色建筑的明黄、湛蓝的海水等，打造出浓郁、热烈的色彩氛围，传递出东南亚的活力与激情；动画部分则在实拍色彩的基础上，融入更鲜艳、明快的色彩元素，如明亮的粉色、橙色、紫色等，既与实拍部分的色彩相呼应，又凸显出动画的奇幻感，整体色彩搭配和谐统一，充分体现了 “缤纷” 的主题，也与 MCGG 品牌时尚、多元的调性高度一致。

3. CHARACTER SETTING

The character is positioned as a “magical chess player” and is closely related to the theme of “MAGICCHESS: GO” in the animation. The character’s behavior and action design are likely to revolve around chess competition, exploration journey, etc. Through the perspective of the character, the story development is promoted, allowing the audience to better integrate into the narrative of “Colorful Southeast Asia Journey”. Each character possesses the personality traits of courage, curiosity, and vitality. During the journey, the character demonstrates the courage to explore the unknown and a positive attitude towards challenges. These personality traits not only make the character’s image more full and three-dimensional, but also convey positive values, echoing the relaxed and pleasant atmosphere of the music video.

人物角色定位为“魔法象棋棋手”，与动画部分的 “MAGICCHESS:GO” 主题紧密相关，角色的行为、动作设计大概率会围绕象棋竞技、探索旅程等展开，通过角色的视角推动故事发展，让观众更好地融入 “缤纷东南亚旅程” 的叙事中。每一个角色具备勇敢、好奇、充满活力的性格特质。在旅程中，角色展现出探索未知的勇气、面对挑战的积极态度，这些性格特质不仅能够让角色形象更加丰满立体，还能传递出积极向上的价值观，与MV 轻松愉悦的氛围相呼应。

4. CAMERA VOICE DESIGN

Through visual design, the MV successfully creates an atmosphere of “relaxation, joy, and exploration”. Under the real camera, the natural scenery and cultural scenes of Southeast Asia make people feel as if they are immersed in it, experiencing the local leisure and comfort; The animation part uses fantastic scenes and lively characters to stimulate the audience’s curiosity and exploratory desire, allowing them to maintain a relaxed and happy mood while enjoying the video, and follow the rhythm of the video to embark on a surprising journey in Southeast Asia.

通过视觉设计，MV 成功营造出 “轻松愉悦、充满探索欲” 的氛围。实拍镜头下，东南亚的自然风光与人文场景让人仿佛置身其中，感受到当地的悠闲与惬意；动画部分则以奇幻的场景和活泼的角色，激发观众的好奇心与探索欲，让观众在欣赏视频的过程中，始终保持轻松愉快的心情，跟随视频的节奏开启一场充满惊喜的东南亚之旅。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

The MV of “Colorful Southeast Asia” not only brings a wonderful audio-visual feast to the audience through careful theme setting, content arrangement, visual design, character shaping, and rich visual expression techniques, but also fully demonstrates the innovative strength and unique tone of MCGG brand. Let’s embark on our own “Colorful Southeast Asia” journey with MV!

《缤纷东南亚》MV 通过精心的主题设定、内容编排、视觉设计、人物塑造以及丰富的视觉表达手法，不仅为观众带来了一场精彩的视听盛宴，更充分展现了 MCGG 品牌的创新实力与独特调性。让我们跟随mv开启一场属于自己的“缤纷东南亚” 之旅！

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
SHENZHENSHIDIANWEI
—STORYBOARD /分镜
XIXIJIANG/ZION
—SCOUTING /勘景
SHUIZHIYIN
—CONCEPTION /元素设计
SILI\SHIJIUHUA/ YANGYANG WANG/
XULIAN LEI
—ORIGINALPAINTER /原画师
  SILI/SHIJIUHUA/
YANGYANG WANG/ XULIAN LEI
—MIDDLEPICTURE /中间画
   JIALE CAI/WEN CHENG
—SCENE TEACHER /场景师
SILI\SHIJIUHUA/ YANGYANG WANG/
XULIAN LEI
—COLOR SETTING /色定
SILI
—DIRECTOR /导演
ZION/SISSI
—PRODUCTION /制片
SISSI
—CHECKER /动检师
M/SISSI
—EDITING /剪辑
SHENZHENSHIDIANWEI
—SYNTHESIS /合成
WANGSHENGUO
—SOUND&MIX /音效/混录/录音
   SHENZHENSHIDIANWEI
—MUSIC /选曲
SHENZHENSHIDIANWEI

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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