《泡茶水》MG动画——安戈力文化

—Client / 客户
泡茶水专家
—Project name & type/项目名称&类型
泡茶水MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年6月5日
—Production cycle / 制作周期
18 days

1BACKGROUND PROJECT

​Making tea is an invention of the Chinese and a turning point in the development of Chinese tea culture. It has promoted the development of tea sets, tea ceremony, tea art, and tea culture. The technology of making tea makes tea truly popular. In addition to tea…

泡茶是中国人的发明,是中国茶文化发展的拐点,带动了茶具、茶道、茶艺、茶文化的发展。泡茶技术,让茶饮真正实现普及。而泡茶除了茶叶,对水的需求,更是达到了新的高度,这怎么说?让我们看看泡茶水专家如何解答吧!

2STORYBOARD 

The designer, inspired by ancient paintings, presents this long-standing technique with an ancient style of painting. It not only shows that China is the earliest birthplace of tea art, but also reveals the magnanimity and characteristics of a great country.

设计师,从古画获得灵感,将这一源远流长的技艺,用古风的画风呈现出来,它不仅呈现了我们中国为茶艺的最早发源地,更是将大国的气度与特色展露无遗。

China is the hometown of tea Here is the oldest ancient tea tree in the world There are also more than 500 million tea drinkers here

中国,是茶的故乡

这里孕育出了世界最早的古茶树

这里也孕育了超5亿的饮茶人群

In Chengdu, Baba Tea and Longmenzhen have always been a perfect match In Fujian, the tea tray is also a must for every household Tea is inseparable from Chinese life

在成都,坝坝茶与龙门阵历来都是绝配

在福建,茶盘也是家家户户的必备

茶与中国人的生活密不可分

As early as the Tang Dynasty, the tea saint Lu Yu emphasized that “water is the mother of tea” in “The Classic of Tea”Water is the main carrier for the release and formation of tea color, aroma and taste substances…

早在唐代,茶圣陆羽便在《茶经》中强调“水为茶之母”

水是茶叶色、香、味物质释放和形成的主要载体

水质好坏会直接影响茶汤感官品质的优劣。

3CHARACTER SETTING

In the setting of the characters, mainly men, the designer mainly used the dress of the Song Dynasty for reference, because the tea culture of the Song Dynasty was prosperous. The streets and alleys of Songducheng are full of tea shops…

在人物的设定上,主要为男性,设计师主要借鉴了宋朝的着装,因为宋朝的茶文化繁盛。宋都城的大街小巷,到处是茶肆林立,这种茶坊实际上是一种边喝茶边做买卖的场所。故设计师在服装细节上的刻画,可说是精益求精。

4CAMERA VOICE DESIGN 

The development of material civilization and spiritual civilization construction has injected new connotation and vitality into tea culture. The connotation and …

物质文明和精神文明建设的发展,给茶文化注入 了新的内涵和活力,茶文化内涵及表现形式正在不断扩大、延伸、创新和发展。茶文化始终伴随着时代的审美和刻印,但又带着他独有的传承性。

Character line draft and color display contrast effect
角色线稿与上色展示对比效果

The Chinese drink tea and pay attention to the word “taste”. “Tasting tea” not only distinguishes the pros and cons of tea, but also carries the meaning of dreaming and…

中国人饮茶,注重一个“品”字。“品茶”不但是鉴别茶的优劣,也带有神思遐想和领略饮茶情趣之意。而品茶,除了茶叶本身,水也是极为讲究

Character line draft and color display contrast effect
角色线稿与上色展示对比效果

Character line draft and color display contrast effect
角色线稿与上色展示对比效果

5SPECIAL EFFECTS

6SPECIAL EFFECTS 

7ON SITE 

8HD WALLPAPERS 

—SCRIPTWRITER           /编剧&策划
    QIHAN HUANG
—SPLIT MIRROR            /分镜
    YUEYING LAI
—SCOUTING                 /勘景
    LNAPING YIN
—CONCEPTION            /元素设计
    JING
—ORIGINAL PAINTER    /原画师
    MIA
—MIDDLE PICTURE       /中间画
    SI
—SCENE TEACHER        /场景师
    JING  MIA  SI
—COLOR SETTING        /色定
    JING
—DIRECTOR                  /导演
    SHUIZHI YIN
—PRODUCTION             /制片
    YUEYING LAI
—ANIMATOR                 /动画师
    JIAXU WANG
—SPECIAL EFFECT        /特效师
    M PENG WANG
—CHECKER                   /动检师
    LIN MA
—EDITING                     /剪辑
    YAOZHOU YU
—SYNTHESIS                /合成
    ZHEYU LIN
—SOUND&MIX              /音效/混录/录音
    ZHEQI MA
—MUSIC                       /选曲
    JIAXU WANG
—VOICE ACTOR            /配音演员

9UGLY INTRODUCTION

国内很丑的一家公司,拥有独立IP安戈力(UGLY)形象,在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY(丑的含义),公司Slogan“丑从未如此艺术”,展现安戈力作为艺术创作理念及核心,安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,2014年成立至今服务600多个项目准时交付率高达92.6%,每个月能同步进行多达21条MG动画生产线

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今,影响力已经由厦门快速跨向北上广等城市,足迹也渐渐遍布世界各个角落。现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号。

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