《她研社》MG+三维动画——安戈力文化

—Client / 出品方
她研社

—Project name & type/项目名称&类型
《她研社》MG+三维动画

—Production House / 制作方
UGLY/安戈力

—Production Date/产出时间
2025年10月13日

—Production cycle / 制作周期
15 days

1. BACKGROUND PROJECT

HERLAB has been deeply engaged in the field of women’s care, precisely understanding modern women’s deeper needs for care products: “safe, comfortable, and effective.” Supported by scientific formulations and innovative designs, it is committed to addressing the pain points of traditional care products. The brand’s core value revolves around “gentle care, strong protection” — with “mild acidity and antibacterial properties” that align with the female physiological environment to avoid discomfort and itching; “dry and leak-proof” and “absorb all the way” ensure peace of mind and comfort during use, allowing women to feel carefree and comfortable in their daily lives.

她研社（HERLAB）深耕女性护理领域，精准洞察现代女性对护理产品 “安全、舒适、高效” 的深层需求，以科学配方和创新设计为支撑，致力于打破传统护理产品的痛点。品牌核心价值围绕 “温和护养、实力防护” 展开 ——“弱酸抑菌” 贴合女性生理环境，避免敏痒困扰；“干爽不漏”“吸到底” 则保障使用场景的安心与舒适，让女性在日常中无需顾虑，自在展现状态。

This time, her research and development lab’s opening animation focuses on the ‘菌衡力’ (Bacterial Balance) series of products, highlighting the key needs of women’s care: ‘mildly acidic and antibacterial, dry without leaks, and non-irritating.’ It is paired with the ‘Deeply Hidden BLUE’ series, featuring products that ‘absorb completely and remain discreet.’ Through lively and dynamic animation, it conveys the brand’s core message of focusing on women’s health and creating a comfortable care experience.

本次她研社开屏动画以“菌衡力” 系列产品为核心，聚焦女性护理的 “弱酸抑菌、干爽不漏、不敏痒” 核心诉求，搭配 “深藏 BLUE” 系列的 “吸到底深藏不露” 产品亮点，通过活泼灵动的动画语言，传递品牌专注女性健康、打造舒适护理体验的核心主张。

2. STORYBOARD

Chapter on ‘Bacterial Balance’: The vital bacteria in the center of the packaging are in a stable state, representing the initial balance of the intimate micro-ecosystem. Then, the vital bacteria on the left push to the right, ‘expelling’ the central bacteria from the packaging, visually depicting the invasion of harmful bacteria and the disruption of balance, while also implying that beneficial bacteria intervene in time to restore balance. Finally, the scene returns to its initial stable state, conveying the brand product’s efficacy of ‘quickly maintaining stability and providing long-lasting protection.’

“菌衡力”篇章：以包装中心的元气菌处于平稳状态，代表私密微生态的初始平衡。随后左侧的元气菌向右挤压，将中心菌群“推出” 包装，形象化展示有害菌入侵、打破平衡的场景，同时也暗含有益菌及时介入、重新构建平衡的逻辑。最后画面回归初始的平稳状态，传递品牌产品“快速维稳、长效守护” 的功效。

“Hidden BLUE” Chapter: In this chapter, our team was responsible for 3D product creation, product tracking, and ground wave effects, while the final compositing was done by the client. To present the “Hidden BLUE” sanitary napkin with a realistic texture on camera, we created high-precision models of the packaging, replicating the matte coating, printed textures, and folding details. At the same time, through delicate light and shadow rendering, the product displays a premium visual effect from different angles, naturally blending with the overall illustration style.

“深藏 BLUE” 篇章：在这个篇章中我方负责产品三维制作、产品跟踪、地面海浪效果制作，最终合成由客户完成。为了让“深藏 BLUE” 卫生巾在镜头中呈现出真实质感，我们对包装进行了高精度建模，还原了表面的哑光覆膜、印刷纹理和折叠细节，同时通过细腻的光影渲染，让产品在不同角度下都能呈现出高级的视觉效果，与整体插画风格自然融合。

3. CHARACTER SETTING

The design of the “Vitality Bacteria” features soft, rounded shapes paired with cute expressions (such as smiling or a slightly tipsy, lazy look), reducing the intimidating feel of ‘bacteria’ and reinforcing a perception of being ‘beneficial, friendly, and protective.’ At the same time, the Vitality Bacteria serve as guardians of intimate health and are also ‘a part’ of the user’s body. Through the charming interactions with the Vitality Bacteria, users develop a sense of closeness to ‘microbiome balance,’ no longer viewing intimate care as a serious task but as a light, everyday nurturing, thereby fostering a deeper emotional connection with the brand.

在“元气菌”的设定上采用圆润的圆形轮廓，搭配软萌的表情（微笑、微醺的慵懒感），弱化“细菌” 的距离感，强化 “有益、友好、守护” 的形象认知。同时元气菌是私密健康的“守护者”，也是用户身体的 “一部分”，通过元气菌的可爱互动，让用户对 “菌群平衡” 产生亲近感，不再将私密护理视为严肃的任务，而是一种轻松的日常呵护，从而建立更深的品牌情感连接。

4. CAMERA VOICE DESIGN

The overall tone of the animation is relaxed, energetic, and reassuring: The ‘Bacteria Balance’ series creates a lively atmosphere through Q-version animations of energetic bacteria (jumping, squeezing), reducing the sense of distance from professional concepts like ‘antibacterial’ and ‘care.’ The ‘Hidden BLUE’ series, on the other hand, creates a ‘comfortable, effortless’ usage atmosphere through real user actions, smooth camera transitions, and soothing changes in wavy patterns, allowing users to directly feel the reassuring experience provided by the product and conveying the brand’s warmth of ‘understanding and caring for women.’

动画整体氛围轻松、元气、安心：“菌衡力” 系列通过元气菌的 Q 版动态（跳跃、挤压）营造活泼氛围，弱化 “抑菌”“护理” 等专业概念的距离感；“深藏 BLUE” 系列则通过真实的用户动作、柔和的镜头过渡与波浪条纹的舒缓变化，营造 “舒适、无负担” 的使用氛围，让用户直观感受到产品带来的安心体验，传递品牌 “懂女性、护女性” 的温度。

The line drawing shows the effect separately

线稿图单独展示效果

Comparison of line draft and scene display

线稿与场景展示对比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划
SHANGHAIHUIYAN
—STORYBOARD /分镜
JIALE CAI
—SCENE TEACHER /场景师
JIALE CAI
—DIRECTOR /导演
LIJUAN ZHUANG
—PRODUCTION /制片
LIJUAN ZHUANG
—ANIMATOR /动画师
M
—SPECIAL EFFECT /特效师
M
—CHECKER /动检师
LIJUAN ZHUANG/ M
—MUSIC /选曲
SHANGHAIHUIYAN

9. UGLY INTRODUCTION

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan “Ugly has never been so artistic”. Now the industry’s evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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