《益可宁戊肝疫苗》MG动画——安戈力文化

—Client / 出品方
万泰生物
—Project name & type/项目名称&类型
益可宁戊肝疫苗&MG动画
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年5月31日
—Production cycle /  制作周期
20days

1. BACKGROUND PROJECT

According to the World Health Organization (who), about 20million people are infected with hepatitis E virus every year, which leads to about 3million people suffering from acute diseases every year. As a high prevalence area of hepatitis E, China should comprehensively popularize prevention and control measures. As the world’s first hepatitis E vaccine, econine can resist type 4 virus with three injections. Angoli uses this animation to learn hepatitis E knowledge together and protect the health of the whole people.

据世界卫生组织(WHO)估计,每年约有2000万人感染戊型肝炎病毒,并且由此而导致每年约存300万人患急性的病症。而我国作为戊肝的高流行区,更应该全面普及防控措施。益可宁作为全球首个戊型肝炎疫苗,接种三针即可抵御四型病毒。安戈力用这支动画,一同学习戊肝知识,守卫全民健康。

 2. STORYBOARD 

From the perspective of daily life,with the popular science narration, the designer disassembled the expression of image concepts, using various elements: bacterial shape elements, various shapes of lines and dots, combined with dynamic forms of expression, to show the transmission route of hepatitis E, disease damage and the earthly meaning of yikening hepatitis E vaccine.

全片从生活化角度入手,配合科普旁白,设计师将意象概念的表达拆解,运用各种元素:细菌形状元素、各种形状的线条与圆点形变等方式,结合动态表现形式,展现戊肝传播途径,病变危害及益可宁戊肝疫苗的现世意义。

Why is the world’s first hepatitis E vaccine proud? Where is it “strong”? What’s the significance?

全球首个戊肝疫苗为什么让人自豪?它到底“强”在哪里?又有多大意义?

Many people only know about hepatitis E superficially, but they don’t know that hepatitis E is common all over the world and is a kind of liver disease caused by E virus infection. Through this animated short film, Angeli popularizes the hazards, transmission routes, high-incidence areas and high-risk groups of hepatitis E; It shows the great achievements of the only recombinant hepatitis E vaccine in the world jointly developed by Xiamen University, Xiamen Wan Tai Bohai Biotechnology Co., Ltd. and Beijing Wan Tai Biopharmaceutical Co., Ltd. in the past 14 years.

很多人对戊型肝炎认识仅存与表面,殊不知戊型肝炎常见于世界各地,是一种由戊型病毒感染造成的肝病。安戈力通过这支动画短片,向人们科普了戊型肝炎危害,传播途径、高发地区及高危人群;展示了14年来厦门大学、厦门万泰沧海生物技术有限公司和北京万泰生物药业股份有限公司共同研制的全球唯一重组戊型肝炎疫苗所取得的巨大成就。图片

3. CHARACTER SETTING

In the setting of characters, it is mainly mg villains with various identities. Designers use deformable hairstyles or clothing lines to design the image of each role, and they are simple but not simple in terms of clothing details and scene depiction; The whole film adopts the color matching design of logo, which enables us to devote ourselves to the exploration of hepatitis E disease and vaccine.

在人物的设定上,主要为各种身份的MG小人。设计师用形变发型或服饰的线条来设计各角色形象,在服装细节上及场景的刻画方面,皆做到简约而不简单;全片色调均采用LOGO的配色设计,能让我们全心投入了解戊肝病症及疫苗的探索之旅中。

 4. CAMERA VOICE DESIGN 

When the animation has an attractive beginning, the audience has the desire to understand further. The whole film starts from barbecue, lobster and other popular foods, which leads to the universality and harmfulness of hepatitis E, highlight the practical significance of yikening hepatitis E vaccine.

当动画有个吸引人的开头时,观众才有往下了解的欲望。全片由烧烤、龙虾等大众喜爱的食物作为切入点出发,引出戊肝的普遍性与危害性,凸显益可宁戊肝疫苗的诸多现实意义。

The line drawing shows the effect separately

线稿图单独展示效果

Line draft and color display contrast effect

线稿与上色展示对比效果

 5. SPECIAL EFFECTS

 6. SPECIAL EFFECTS

 7. ON SITE

 8. HD WALLPAPERS 

—SCRIPTWRITER           /编剧&策划
    Dingxiang
—SPLIT MIRROR            /分镜
        Weldon Zha
—ORIGINAL PAINTER  /原画
     SHENGSHENG/HUIJIU    GUONA/LIZI/LILI/WANGFEI    JINGJING/GONGCHENG
—SCENE TEACHER     /场景师
      SHENGSHENG/HUIJIU    GUONA/LIZI/LILI/WANGFEI    GONGCHENG/JINGJING
—COLOR SETTING        色定
            WEIDONG ZHA
—PRODUCTION             /制片
        WEIDONG ZHA
—ANIMATOR                 /动画师
       JIAXU WANG/SHIGUO WANG
—CHECKER                   /动检师
        M
—EDITING                     /剪辑
         SHIGUO
—SYNTHESIS                /合成
         SHIGUO
—SOUND&MIX              /音效/混录/录音
       CAO
—VOICE ACTOR            /配音演员
        MUSI  

 9. UGLY INTRODUCTION

国内很丑的一家公司,拥有独立IP安戈力(UGLY)形象,在业务上定位于国内MG动画制作生产工厂。取名于英文单词UGLY(丑的含义),公司Slogan“丑从未如此艺术”,展现安戈力作为艺术创作理念及核心,安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,2014年成立至今服务600多个项目准时交付率高达92.6%,每个月能同步进行多达21条MG动画生产线。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今,影响力已经由厦门快速跨向北上广等城市,足迹也渐渐遍布世界各个角落。现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号。

如果您想委托新作品、查看案例作品集,或者只是与我们讨论帮助您找到合适的艺术家来完成特定项目,或者兼职第二份工作加入我们创作,请告诉我们——我们很乐意听取您的意见。

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