预约HPV疫苗,实在是太难了~

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 —Client / 客户
厦门万泰沧海生物技术有限公司
—Project name & type/项目名称&类型
HPV-疫苗馨可宁MG动画宣传片
—Production House / 制作方
UGLY/安戈力
—Production Date/产出时间
2021年8月10日
—Production cycle / 制作周期
25days

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图片 1. BACKGROUND PROJECT

Why are people so keen on HVP vaccine now? Nowadays, with the improvement of living standards, people pay more attention to their own health and spiritual enjoyment. Professor Zhang Wenhong said: “HPV vaccine is especially needed, especially if there is a young girl in your family, she should get the vaccine first when she doesn’t know anything.”

国民的为什么现在对于HVP疫苗这么热衷?现在的生活水平提高,关注的更多的是自身的健康与精神享受。张文宏教授说了:“HPV 疫苗尤其需要打,特别是你家里如果有年轻小姑娘,早点在她什么都不懂的时候把疫苗先打了。”
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 2. STORYBOARD    

      The teacher extracted orange elements from the brand logo, which laid the color tone for the whole video. Orange is bright and eye-catching, full of motherly love, and gives people a feeling of kindness, frankness, cheerfulness and health. This is also the mature color that Angeli wants to create for the HPV- vaccine Xinkening, which makes people feel at ease and at ease.       

设 计师从品牌logo中提炼出橘红元素,为整个视频奠定了色彩基调,橘黄色鲜艳醒目,富于母爱的特质、给人亲切、坦率、开朗、健康的感觉,这也安戈力想为HPV-疫苗馨可宁,打造的让人感到安心、放心的成熟色彩。

        The opening video shows Xiamen Wan Tai Bohai Biotechnology Co., Ltd. (INNOVAX), a wholly-owned subsidiary of Yangshengtang’s Beijing Wan Tai Biopharmaceutical Co., Ltd., dedicated to providing high-quality and affordable innovative vaccines for human disease prevention. After 19 years of deep cultivation in the vaccine industry, Xiamen Wan Tai has already achieved a lot of success and successfully developed an influential and creative vaccine.

开场视频呈现厦门万泰沧海生物技术有限公司(INNOVAX),是养生堂旗下北京万泰生物药业股份有限公司的全资子公司,致力于为人类预防疾病提供高品质并可负担的创新疫苗。深耕疫苗行业19年,厦门万泰此前已经斩获不少佳绩,成功研发了极具影响力的创意性疫苗。

Adhering to the brand concept of “cervical cancer vaccine that more women can afford and use with confidence”, Wan Tai Vaccine developed the first domestic cervical cancer vaccine-Xinkening based on E. coli platform. As the only HPV vaccine approved by the two-needle method in China, it was officially launched on December 30th, 2019 after 18 years.

秉持“让更多女性用得起、用得放心的宫颈癌疫苗”品牌理念,万泰疫苗基于大肠杆菌平台开发了首个国产宫颈癌疫苗—馨可宁。作为国内唯一获批二针法的HPV疫苗,历经18年,在2019年12月30日正式上市。Xinkening is the production quality control system with the largest number of validations and the widest age in clinical trials in China, and the vaccine production process always meets the standards of China and WHO, with first-class international quality. Specific vaccination procedures.

馨可宁是国内有效性临床试验验证人数最多、年龄最广,并且疫苗生产过程始终符合中国和WHO标准的生产质控体系,具有一流的国际品质。

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 3. CHARACTER SETTING

In the setting of characters, they are mainly women, and the designers mainly draw lessons from the dress of contemporary young women. In the details of clothing and the depiction of scenes, it can be said that it fits contemporary life and can provide people with a better sense of substitution.

在人物的设定上,主要为女性,设计师主要借鉴了当代年轻女性的着装,在服装细节上及场景的刻画,可说是贴合当代生活,能给人提供更好代入感。

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 图片4. CAMERA VOICE DESIGN 

The difference with traditional character animation is that it does not have the so-called vivid, delicate characters and complete storyline setting, etc. It emphasizes that with the passage of time, the content to be displayed will be presented with an interesting, novel and beautiful logical diagram, which will make people more willing and interested to understand what you described.

与传统角色动画的不同就在于,它没有所谓的鲜明、刻画细腻的角色人物以及完整的故事情节设定等,它更强调的是随着时间的推移,对要展现的内容以一种有趣新颖、美观的逻辑图解去呈现,让人们更愿意、更有兴趣去了解你所描述的这个东西。

Character line draft and color display contrast effect

角色线稿与上色展示对比效果

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This short film summarizes and publicizes the affiliation of Wan Tai Bohai Biotechnology, the accumulation of research and development achievements and clinical course of Xinkening, the popularization of HPV and the quality of Xinkening. 

这短片,将万泰沧海生物技术的隶属、馨可宁的研发成果与临床历程的积淀、HPV的科普、

馨可宁的品质全四个方面做了很好的概述和宣传。

The line drawing shows the effect separately

线稿图单独展示效果

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Comparison of line draft and scene display

线稿与场景展示对比效果

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图片 5. SPECIAL EFFECTS 

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 6. SPECIAL EFFECTS 

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图片 7. ON SITE 

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 8. HD WALLPAPERS 

—SCRIPTWRITER           /编剧&策划
    Zi  Zong
—SPLIT MIRROR            /分镜
   Weldon Zha
—ORIGINAL PAINTER  /原画师
   Feng Yi    Jiu Hui
—DIRECTOR                  /导演
    Weldon Zha
—PRODUCTION             /制片
   Weldon Zha
—ANIMATOR                 /动画师
   Feng Yi    Jiu Hui
—SPECIAL EFFECT        /特效师
    O Ba  XuJia
—CHECKER                   /动检师
  Weldon Zha
—EDITING                     /剪辑
     O Ba  XuJia
—SYNTHESIS                /合成
    O Ba  XuJia
—SOUND&MIX              /音效/混录/录音
     O Ba  XuJia

图片9. UGLY INTRODUCTION

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国内很丑的一家公司图片,拥有独立IP安戈力(UGLY)形象,在业务上定位于国内MG动画制作生产工厂。图片取名于英文单词UGLY(丑的含义),公司Slogan“丑从未如此艺术”图片,展现安戈力作为艺术创作理念及核心,安戈力形象在IP授权、衍生产品合作极度受市场欢迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of 92.6%. It can simultaneously carry out up to 21MG animation production lines every month.

安戈力运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品,2014年成立至今服务600多个项目准时交付率高达92.6%,每个月能同步进行多达21条MG动画生产线.

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

创立以来专注MG动画领域至今,影响力已经由厦门快速跨向北上广等城市,足迹也渐渐遍布世界各个角落。现业界的评价:MG动画=安戈力,安戈力=MG动画,已形成行业符号。

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如果您想委托新作品、查看案例作品集,或者只是与我们讨论帮助您找到合适的艺术家来完成特定项目,或者兼职第二份工作加入我们创作,请告诉我们——我们很乐意听取您的意见。

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